Despite growing commercialization, most Americans still view Memorial Day as honoring fallen soldiers, survey finds.

A recent survey by Savanta shows that while 60% of Americans still see Memorial Day as honoring fallen military members, 52% believe it has lost its original meaning. Baby Boomers are more likely to view the day as a moment of remembrance than Gen Z. Financial concerns are affecting how Americans plan to celebrate, but 64% prefer to support veteran-owned businesses, and 51% want retailers to donate sales to veterans instead of offering discounts.