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flag Gearbox CEO defends $80 price for Borderlands 4, citing doubled budget from its predecessor.

flag Gearbox Software's CEO Randy Pitchford defended the potential $80 price tag for Borderlands 4, noting the game's doubled budget compared to Borderlands 3. flag Initially, Pitchford's comment about "real fans" paying the price sparked backlash, but he clarified that the final price is up to the publisher. flag He emphasized the game's value and acknowledged the challenges in pricing. flag Borderlands 4 is set for release on September 12 on PC, PS5, and Xbox Series X/S.

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