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Karnataka appoints Bollywood actress Tamannaah Bhatia as Mysore Sandal Soap ambassador, facing local backlash.
The Karnataka government has appointed Bollywood actress Tamannaah Bhatia as the brand ambassador for Mysore Sandal Soap in a Rs 6.2 crore deal, aimed at expanding the brand beyond Karnataka.
This decision has sparked criticism from Kannada activists who argue that a local actress should have been chosen.
The government defends the move, citing the need to increase the brand's pan-India presence.
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Karnataka nombra a la actriz de Bollywood Tamannaah Bhatia como embajadora de Mysore Sandal Soap, enfrentándose a la reacción local.