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flag STV and Channel 4 restructure to boost content production and market competitiveness in 2025.

flag STV and Channel 4 are both reorganizing to strengthen their content production and market competitiveness. flag STV is restructuring its divisions and investing in a new branded content startup led by a former Channel 4 executive. flag Channel 4 plans to separate its in-house production into a new company and launch a fund to invest in independent producers, aiming to diversify revenue and secure long-term sustainability.

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