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flag Chinese lesser-known destinations see a surge in foreign tourists as visa policies ease and cultural interest grows.

flag Foreign tourists are increasingly visiting lesser-known destinations in China, drawn by eased visa policies and interest in Chinese culture. flag In 2024, foreign border crossings rose by 82.9% to 64.88 million. flag Cities like Chengdu, Xiamen, and Nanjing saw a surge during the May Day holiday, with hotels in smaller cities also seeing growth from international visitors. flag Tour operators now offer immersive cultural experiences to cater to this growing demand.

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