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ITV cuts "Loose Women" and "Lorraine" airtime, extending "Good Morning Britain" to fund drama and news.
ITV has announced changes to its daytime TV schedule, reducing the airtime for "Loose Women" and "Lorraine" to 30 weeks a year, with "Lorraine" episodes cut from an hour to 30 minutes.
"Good Morning Britain" will extend its airtime, taking over "Lorraine's" 9-10 am slot for 22 weeks annually.
ITV aims to use the savings to invest in drama programming and expand news operations.
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ITV corta el tiempo de emisión de "Loose Women" y "Lorraine", extendiendo "Good Morning Britain" para financiar el drama y las noticias.