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flag Indian AI studio RAIDS unveils first fully AI-generated film for Tata Gluco+, signaling tech's role in branding.

flag RAIDS, an Indian AI studio, has created the first fully AI-generated thematic film for Tata Consumer Products' Tata Gluco+, titled "Piyo Goodness, Karo Greatness." flag The film, conceptualized by ad agency VML, was entirely produced using AI, showcasing the potential of AI in creative storytelling. flag It marks a significant step in how brands connect with consumers using innovative technology.

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