ZEE Entertainment rebrands to focus on tech-integrated content, aiming to enhance global entertainment experiences.

ZEE Entertainment Enterprises is transforming into a Content and Technology Powerhouse, aiming to offer premium content and immersive experiences across platforms. The company plans to integrate technology in content creation, distribution, and monetization to enhance performance and profitability. This strategic move includes a new brand identity that reflects its innovative spirit and commitment to value creation for stakeholders. ZEE's vision is to enrich lives through optimistic and meaningful entertainment, with a refreshed outlook set to launch on June 8th.