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CEO accuses BC liquor brands of using maple leaf stickers to falsely label products as Canadian.
Tyler Dyck, CEO of Okanagan Spirits Craft Distillery, has accused some liquor brands in British Columbia of "maple leaf washing."
This involves using maple leaf stickers on non-Canadian products, misleading consumers into thinking they are buying Canadian-made liquor.
Dyck claims this practice hurts local businesses and exploits the Buy Canadian movement, especially during the ongoing trade tensions with the U.S.
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CEO acusa a las marcas de licor de BC de usar pegatinas de hoja de arce para etiquetar falsamente los productos como canadienses.