Montana unveils new state brand to boost tourism, featuring a fresh logo and website.

Governor Greg Gianforte and the Montana Department of Commerce launched a new statewide branding campaign at the World Famous Bucking Horse Sale in Miles City. The update, 16 years after the last one, includes a new logo, color palette, and website. The brand focuses on celebrating Montana's essence and opportunities, with plans to enhance tourism marketing and merchandise. Officials will tour the state in a styled truck to promote the new brand.