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Hollywood studios scale back on flashy stunts at Cannes due to budget cuts, but the film festival's prestige endures.
The Cannes Film Festival, known for its extravagant promotional stunts by Hollywood studios, is seeing a decline in such events due to budget constraints and shifting marketing strategies.
Past stunts included celebrities like Jerry Seinfeld in a bumblebee costume and T.J. Miller parachuting, but this year's festival is quieter.
Despite the lack of grand marketing, the event remains a crucial platform for film premieres and networking, with notable films and directors premiering at the festival.
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Los estudios de Hollywood reducen las acrobacias llamativas en Cannes debido a los recortes presupuestarios, pero el prestigio del festival cinematográfico perdura.