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flag UK toy maker Character Group halts Chinese imports to US due to tariff uncertainties, impacting revenue.

flag UK toy maker Character Group, known for Peppa Pig and Fireman Sam toys, has halted Chinese imports to the US due to tariff uncertainties. flag The company's revenue for the first half of 2025 dropped to £53.0m from £57.6m the previous year. flag Character Group, which relies on the US for 20% of its sales, withdrew its financial guidance due to the tariff situation. flag Despite global sales impacts, the company remains optimistic about full-year profitability.

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