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flag Tech giants Google, Expedia, and OpenAI develop AI travel agents to automate and personalize trip planning.

flag Google, Expedia, and OpenAI are developing advanced AI systems for travel that go beyond traditional planning and booking to become autonomous agents that can negotiate deals and offer personalized recommendations. flag These AI tools, like Google's Gemini and Expedia's Trip Matching, automate travel tasks and aim to provide more tailored experiences based on user preferences. flag This shift marks a significant change in the travel industry, moving from mobile-first to AI-first.

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