Square Enix shifts focus to high-quality games and ventures into merchandise, manga to boost profits.

Square Enix plans to reboot its business by focusing on fewer, higher-quality games and expanding into non-game businesses like manga and merchandise. The company aims to streamline production, reduce costs, and use AI for more efficient development. It will prioritize major franchises like Final Fantasy and Dragon Quest, with titles planned for multiple platforms, including the Nintendo Switch 2. The strategy also includes optimizing its studio operations and diversifying revenue streams.