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Santa Monica OKs alcohol in public on Promenade to boost business, starting at Pride event.
Santa Monica's City Council has approved an "Entertainment Zone" on the Third Street Promenade, permitting alcohol consumption on public spaces from 6 p.m. to 2 a.m. on Fridays to Sundays, aiming to boost local businesses and revitalize the area.
Patrons must be 21 or older, wear an official wristband, and purchase drinks only from participating businesses.
The initiative, launching during the Pride on the Promenade event on June 21, faces some safety concerns but is expected to enhance foot traffic and local commerce.
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Santa Mónica permite el alcohol en público en Promenade para impulsar el negocio, comenzando con el evento del Orgullo.