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New Zealand's travel advertising spend increased by 12%, fueled by growing domestic and international travel plans.
New Zealand's travel advertising spend rose by 12% to $252.65 million from April 2024 to March 2025.
Airlines led the growth, with 78% of New Zealanders planning domestic trips and 46% planning overseas holidays in the next year.
Popular domestic destinations include Queenstown and Auckland, while Australia and the UK/Europe top international choices.
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El gasto en publicidad de viajes de Nueva Zelanda aumentó en un 12%, impulsado por los crecientes planes de viajes nacionales e internacionales.