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Apple plans to raise iPhone prices this fall, citing new features to mask tariff-related costs.
Apple may raise iPhone prices this fall to offset tariffs without directly blaming them, by tying higher costs to new features or additional storage options.
The company is also set to release a thinner iPhone model, which could allow for pricing adjustments.
Apple CEO Tim Cook noted tariffs could cost the company $900 million in Q2 2025.
Despite a temporary trade agreement easing some financial risks, uncertainty remains over future tariffs.
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Apple planea aumentar los precios del iPhone este otoño, citando nuevas características para ocultar los costos relacionados con los aranceles.