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Vibes Kava faces backlash for alleged cultural appropriation of Pacific tradition.
Vibes Kava, an Auckland-based business, has sparked controversy over cultural appropriation and the commercialization of kava, a traditional Pacific drink.
Critics argue the company lacks cultural depth and misrepresents tradition, while the founders say they aim to promote community and cultural learning.
Scholars highlight the need to balance cultural preservation with innovation to protect kava's significance.
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Vibes Kava enfrenta una reacción violenta por la supuesta apropiación cultural de la tradición del Pacífico.