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flag Vibes Kava faces backlash for alleged cultural appropriation of Pacific tradition.

flag Vibes Kava, an Auckland-based business, has sparked controversy over cultural appropriation and the commercialization of kava, a traditional Pacific drink. flag Critics argue the company lacks cultural depth and misrepresents tradition, while the founders say they aim to promote community and cultural learning. flag Scholars highlight the need to balance cultural preservation with innovation to protect kava's significance.

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