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THC-infused drinks gain popularity, driving sales and growth in Minnesota liquor stores.
Since 2023, THC-infused drinks have become increasingly popular, accounting for 15% of sales at Minnesota's Top Ten Liquors.
This growth aligns with the "California sober" trend, where people reduce alcohol consumption in favor of cannabis.
The 2018 farm bill, legalizing hemp with low THC levels, fueled this market, now valued at $571 million.
Despite rapid growth, the industry faces regulatory challenges to ensure consumer safety while promoting expansion.
Companies like Cann are seeing over 70% revenue growth, with projections of 100% growth in 2025.
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Las bebidas con infusión de THC ganan popularidad, impulsando las ventas y el crecimiento en las tiendas de licores de Minnesota.