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flag Ontario launches "When Every Second Counts" to combat non-emergencies clogging 911 lines.

flag Ontario is launching a campaign called "When Every Second Counts" to reduce misuse of the 911 emergency line, where nearly half of the calls are non-emergencies. flag The initiative, supported by the Belleville Police Service and the Emergency Services Steering Committee, aims to educate the public on proper 911 usage and promote awareness of non-emergency numbers. flag Ads in multiple languages and social media posts will be used to reach the public. flag The campaign also highlights the strain non-emergency calls put on emergency services.

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