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Google faces potential breakup over alleged monopolies in search and ads, with AI adding pressure.
Google is facing a potential breakup due to allegations of holding an illegal monopoly in search, advertising, and app stores.
US government rulings have found Google stifled competition through contracts and its Chrome browser.
If the rulings stand, Google may need to divest parts of its advertising business or split up, impacting its $66.9 billion in quarterly ad revenue.
AI advancements and chatbots are also challenging Google's core business, while Apple is considering AI alternatives for its search features.
The case highlights growing concerns about tech monopolies.
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Google se enfrenta a una posible ruptura por presuntos monopolios en búsqueda y anuncios, con la IA agregando presión.