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Warner Bros. Discovery introduces password-sharing fees on Max to boost revenue, rolling out globally.
Warner Bros.
Discovery is gradually implementing measures to combat password sharing on its Max streaming service, aiming for full implementation in 12 to 18 months.
The company introduced a $7.99 monthly "Extra Member Add-On" in the US, allowing users to share passwords with non-household members.
The initiative is expected to boost subscribers and revenue, with plans to expand globally post-2023.
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Es Warner Bros. Discovery introduce tarifas para compartir contraseñas en Max para aumentar los ingresos, desplegándose a nivel mundial.