Apple's U.S. iPhone sales rise as more consumers upgrade older devices, boosting market share.

A new report from Consumer Intelligence Research Partners (CIRP) shows a rise in iPhone upgrades in the first quarter of 2025, with 39% of U.S. buyers trading in phones at least three years old, up from 30% last year. This trend, partly due to rising prices from tariffs, coincides with Apple's sales increase at major U.S. carriers from 70% to 72%, driven by value-focused models like the iPhone 16e. Despite a soft smartphone market, Apple gained market share at the expense of Android and Samsung.