Wells Fargo Center in Philadelphia to become Xfinity Mobile Arena in September, marking its fifth name change since 1996.

The Wells Fargo Center in Philadelphia, home to the 76ers and Flyers, will be renamed the Xfinity Mobile Arena in September. The naming rights deal, which runs through the 2030-31 season, is part of Comcast's strategy to promote its Xfinity Mobile service. The arena will feature upgraded Wi-Fi for fans and new branding, including the Xfinity logo. This marks the fifth name change for the arena since it opened in 1996.