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Ford CEO Jim Farley drives Chinese EVs to study rivals and boost Ford's competitiveness.
Ford CEO Jim Farley drove Chinese electric vehicles, including a model by Xiaomi, to better understand his rivals in the EV market.
This approach, supported by leadership expert Simon Sinek, involves using competitors' strengths to reveal one's own weaknesses.
Farley aims to help Ford improve by studying major players like BYD and Tesla, highlighting the strategic value of observing competitors while also focusing on Ford's own strengths.
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El director ejecutivo de Ford, Jim Farley, conduce vehículos eléctricos chinos para estudiar a sus rivales e impulsar la competitividad de Ford.