Lady Gaga's first Brazilian concert in over a decade is set to boost Rio's local economy.

Brazilian fans are eagerly awaiting Lady Gaga's free concert in Rio de Janeiro on Saturday, her first performance in the country in over a decade. Fans, known as "little monsters," are showing their support with Gaga-themed merchandise. The event is expected to boost the local economy, similar to Madonna's successful 2024 concert, with local businesses seeing a significant rise in revenue.