Italian brand Paul & Shark taps Indian cricketer KL Rahul as global ambassador to boost India market presence.

Italian luxury brand Paul & Shark has appointed Indian cricketer KL Rahul as its first global ambassador from India, aiming to strengthen its presence in the Indian market. The partnership highlights shared values of luxury, adventure, and timeless design. The Spring/Summer 2025 campaign featuring Rahul will launch on May 2 across the brand's global platforms and Rahul's Instagram, marking a significant step in Paul & Shark's international expansion.