Prada reports a 12.5% sales increase, driven by a 60% rise in Miu Miu's revenue.

Prada reported a 12.5% increase in first-quarter sales, reaching €1.34 billion, driven largely by a 60% rise in sales at its Miu Miu brand. Despite an uncertain economic environment and a slowdown in luxury goods, Prada saw growth in Asia-Pacific, Japan, Europe, and the Middle East. The main Prada brand saw flat sales, while Miu Miu, which targets younger customers, now accounts for 31% of total revenue.