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IBM and Ferrari launch AI-powered app for Formula 1 fans, offering race insights and historical data.
IBM and Scuderia Ferrari HP have launched a new mobile app for Formula 1 fans, featuring AI tools like race recaps, historical stats, and post-race insights.
Available in English and Italian, the app also includes interactive polls, fan messages, and highlights from past races.
IBM's AI technology enhances the fan experience with real-time data and personal interactions, with more features planned for release in 2025.
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