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Costa Coffee, backed by Coca-Cola, aims to become a top player in India's rapidly growing coffee market.
Costa Coffee, owned by Coca-Cola, is expanding in India, targeting the country as one of its top five global markets within five years.
The Indian coffee market is growing at 10-12% annually, driven by millennials and Gen Z.
Despite global economic uncertainties, Costa aims to add about 50 stores each year, focusing on metro areas to capitalize on the rising disposable incomes and preference for coffee among young consumers.
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