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Adobe and the Indian government are boosting the creator economy in India with new partnerships and a tech institute.
Adobe announced initiatives to boost India's creator economy, including partnerships with local tech firms and educational institutions, and expansion of its Adobe Express app in multiple Indian languages.
The company also plans a new campus in Noida by early 2026.
The Indian government launched the Indian Institute of Creative Technology (IICT) to nurture talent in animation, visual effects, gaming, and extended reality, with support from global tech companies.
Adobe CEO Shantanu Narayen emphasized creativity as the driver of India's next economic boom, contrary to the traditional focus on software.
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