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NBA playoff viewership surged 13%, with Game 4 of Lakers-Timberwolves peaking at over 10 million viewers.
ESPN reported a 13% increase in NBA playoff viewership this year, averaging 4.4 million viewers across its platforms.
The Lakers-Timberwolves Game 4 drew 7.3 million viewers, peaking at over 10 million, a 32% rise from last year.
The boost in ratings is attributed to star players like LeBron James and compelling matchups.
However, potential elimination of the Lakers could affect future viewership.
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La audiencia de los playoffs de la NBA aumentó un 13%, con el Juego 4 de Lakers-Timberwolves alcanzando un pico de más de 10 millones de espectadores.