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flag UK supermarkets spend £347M on discounts in a price war, but grocery prices still rise with 3.8% inflation.

flag UK supermarkets are engaged in a fierce price war, spending almost £347 million on discounts over four weeks to attract cost-conscious customers. flag Major chains like Tesco and Sainsbury's are offering price matches on nearly 20% of items, while discount retailers Lidl and Aldi have seen significant sales growth. flag Despite the aggressive promotions, grocery prices continue to rise, with inflation at 3.8%. flag This competition is squeezing profit margins for the supermarkets.

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