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UK supermarkets spend £347M on discounts in a price war, but grocery prices still rise with 3.8% inflation.
UK supermarkets are engaged in a fierce price war, spending almost £347 million on discounts over four weeks to attract cost-conscious customers.
Major chains like Tesco and Sainsbury's are offering price matches on nearly 20% of items, while discount retailers Lidl and Aldi have seen significant sales growth.
Despite the aggressive promotions, grocery prices continue to rise, with inflation at 3.8%.
This competition is squeezing profit margins for the supermarkets.
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Los supermercados del Reino Unido gastan 347 millones de libras en descuentos en una guerra de precios, pero los precios de los comestibles siguen subiendo con una inflación del 3,8%.