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Snoop Dogg partners with NBCUniversal for a multi-faceted deal including "The Voice" and a biopic.
Snoop Dogg has signed a broad partnership with NBCUniversal Entertainment & Studios, covering film, television, sports entertainment, and streaming.
This deal leverages Snoop's global appeal and includes his return as a coach for "The Voice" Season 28.
His upcoming Universal film about his life will be the first project of his new production company, Death Row Pictures.
Snoop praised NBCUniversal for their vision and described the partnership as a natural fit.
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