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Hong Kong's "Super March" campaign boosts economy and cultural standing with major events.
Hong Kong's "Super March" campaign, featuring major sports and arts events, has bolstered the city's economy and cultural standing, according to a survey by MDRi.
The Rugby Sevens drew the most attention and positive feedback, while Art Basel reinforced Hong Kong's reputation as a leading global art hub.
ComplexCon attracted younger audiences, with 89% of attendees expressing satisfaction.
The survey showed 72% of respondents believe the campaign will boost the economy, highlighting the events' impact and the critical role of major sponsors.
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La campaña "Super Marcha" de Hong Kong impulsa la economía y el prestigio cultural con eventos importantes.