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flag Billy McFarland sells the Fyre brand after his fraud conviction and failed second festival attempt.

flag Billy McFarland, the founder of the failed 2017 Fyre Festival, is selling the Fyre brand to a new operator. flag McFarland, who served time in prison for fraud related to the first festival, attempted to organize a second festival but faced opposition and has now stepped back. flag The Fyre brand, which has licensed properties in theatre, music streaming, and TV, is up for sale with the hope that new management can rebuild the brand's reputation and realize its potential in entertainment and media.

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