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flag Drug CEOs urge EU to raise medicine prices to boost health investments amid trade tensions.

flag CEOs from major drug firms like AstraZeneca, GlaxoSmithKline, and Bayer are pushing the EU to allow higher medicine prices and increased health spending. flag They argue that without stronger incentives, Europe will lag behind the US in attracting R&D and manufacturing investments, risking its ability to protect public health. flag The executives warn that ongoing trade tensions could further erode investments in the EU.

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