Tira, Reliance Retail's beauty brand, expands into lifestyle products with new hydration items.

Tira, a beauty platform by Reliance Retail, is expanding into lifestyle products with a new line of hydration essentials like tumblers and sipper bottles. This move aims to integrate beauty and daily living, with future plans including wellness items, travel accessories, and apparel. The products will be available online and in stores, reflecting Tira's values of chic design and utility.