BMW integrates DeepSeek AI in new China vehicles, enhancing user experience.

BMW is set to integrate DeepSeek AI into its new vehicles in China, enhancing in-vehicle intelligence and user experience. CEO Oliver Zipse announced the move at the Shanghai Auto Show, highlighting BMW's commitment to local innovation and competition with Chinese electric vehicle brands. DeepSeek's AI will improve features like voice assistants and infotainment systems, aligning with the company's digital transformation strategy.