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flag New study finds 89% globally want stronger climate action, aiming to break the "spiral of silence."

flag A new study reveals that 89% of people globally want stronger climate action, yet many feel isolated in their views due to the "spiral of silence." flag This phenomenon occurs when individuals mistakenly believe their opinions are not widely shared. flag The Guardian's "89 Percent Project" aims to combat this by highlighting the majority's support for climate action, encouraging more people to speak out and engage in environmental initiatives. flag Research shows informing people about the true level of support can boost participation in climate efforts.

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