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flag China's food delivery giants JD and Meituan ramp up competition with new strategies, raising efficiency and cost concerns.

flag Competition in China's instant retail sector, notably in food delivery, is heating up between giants like JD and Meituan. flag JD aims to improve efficiency with new delivery rules and a plan to double its full-time riders to 100,000. flag Experts call for tech and supply chain innovation to enhance user experience. flag Despite market growth and anticipated expansion, increased competition raises concerns over costs and profitability.

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