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flag Shoppers demand clearer labels on British products as 80% want easier identification of local goods in supermarkets.

flag British shoppers are calling for clearer labeling on locally produced goods in supermarkets, with 80% wanting easier ways to identify British products. flag A study by Discover Seafood shows that consumers are particularly interested in buying local eggs, milk, fish, and potatoes. flag Frustration over the difficulty of finding British items has led to calls for better support from retailers and the government for local producers.

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