High-end food companies adopt "nature positive" approach, using upcycled ingredients to fight waste.

The high-end food industry is adopting a "nature positive" approach to reduce waste and promote sustainability. The Ellen MacArthur Foundation supports this initiative, which includes using upcycled ingredients like seaweed and apple pulp. Companies like Nibs, etc., are creating innovative products from food waste, aiming to make food supply chains more environmentally friendly and reduce the over 1 billion tons of food wasted annually.