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British chocolate brand "Dubai chocolate" fights off knockoffs by limiting sales, as Belgian rival gains acclaim.
British couple Yezen Alani and Sarah Hamouda's "Dubai chocolate," known for its pistachio and knafeh filling, gained global fame in 2022, but mass-market brands like Nestlé and Lindt have released knockoffs, damaging their brand.
To maintain exclusivity, FIX Chocolatier now limits sales through a dedicated app.
Meanwhile, Belgian chocolatier Tucho's "Angel Hair Chocolate," with its fluffy Turkish candy floss center, has become even more popular, receiving praise from food critics and orders from around the world.
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La marca británica de chocolate "Dubai chocolate" lucha contra las imitaciones al limitar las ventas, mientras su rival belga gana elogios.