UK watchdog bans ads for liquid Brazilian butt lifts, citing exploitation and health risks.

The UK's Advertising Standards Authority (ASA) has banned ads for six companies offering liquid Brazilian butt lifts (BBLs) on Facebook and Instagram. The ASA claims the ads trivialized the risks and exploited women's insecurities about body image. The ads used time-limited offers to pressure customers into booking treatments without fully considering the potential dangers, including serious health risks like sepsis and blood clots.