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Luka Doncic, traded to the Lakers, becomes NBA's top-selling jersey, surpassing LeBron and Curry.
Luka Doncic, traded from the Dallas Mavericks to the Los Angeles Lakers, has become the NBA's top-selling jersey, surpassing LeBron James and Stephen Curry.
This marks the first time since 2012 that an international player tops jersey sales.
Doncic's move has also boosted the Lakers' sales by 21%.
His popularity could make him the new face of the NBA, especially if he helps the Lakers win the championship this season.
Doncic also maintains ties to Dallas, recently donating to local causes.
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Luka Doncic, traspasado a los Lakers, se convierte en la camiseta más vendida de la NBA, superando a LeBron y Curry.