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flag Netflix invests $2.5 billion in South Korean content, which is now second most-watched globally.

flag South Korean content has become the second most-watched on Netflix globally, after U.S. content, according to Ampere Analysis. flag Netflix plans to invest $2.5 billion in Korean content over four years. flag In 2024, South Korean shows and films accounted for 85% of the top 500 non-U.S. titles on the platform, with 7.7 billion hours streamed. flag Squid Game was a standout hit, streaming 619.9 million hours globally. flag The success is attributed to strategic partnerships and the global popularity of Korean entertainment.

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