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flag Apple CEO Tim Cook targets AR glasses to lead wearable tech, investing heavily to outpace Meta.

flag Apple CEO Tim Cook is focused on developing industry-leading AR glasses, aiming to outpace competitors like Meta. flag Apple is working on interim glasses with cameras and microphones, similar to Meta's Ray-Bans, while perfecting advanced AR technologies. flag The goal is to create a compelling, affordable product that could revolutionize wearable tech, pushing Apple to invest heavily in the project.

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