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flag Japanese virtual YouTuber trend expands to U.S., aiming for a $4 billion market by 2030.

flag Japan's virtual YouTuber (VTuber) trend, featuring animated characters performed by actors, is expanding into the U.S. market. flag Tokyo-based Cover Corp, managing the popular "hololive" brand, has opened a US office and nearly half of its VTubers speak English. flag The market is predicted to grow to almost $4 billion annually by 2030, from $1.4 billion in 2024. flag Despite Japan's current dominance, South Korea could pose competition. flag The industry emphasizes the human talent behind the virtual performers.

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