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Japanese virtual YouTuber trend expands to U.S., aiming for a $4 billion market by 2030.
Japan's virtual YouTuber (VTuber) trend, featuring animated characters performed by actors, is expanding into the U.S. market.
Tokyo-based Cover Corp, managing the popular "hololive" brand, has opened a US office and nearly half of its VTubers speak English.
The market is predicted to grow to almost $4 billion annually by 2030, from $1.4 billion in 2024.
Despite Japan's current dominance, South Korea could pose competition.
The industry emphasizes the human talent behind the virtual performers.
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La tendencia japonesa de YouTuber virtual se expande a los EE.UU., con el objetivo de un mercado de $4 mil millones para 2030.