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flag Fremantle launches Imaginae Studios to merge human creativity with AI in entertainment, addressing ethical concerns.

flag Fremantle, the company behind popular shows like "The Apprentice," has launched Imaginae Studios, an AI-focused label aimed at driving creative innovation in entertainment. flag Led by Andrea Scrosati, the studio seeks to blend human creativity with advanced technology to produce high-quality, cutting-edge content. flag The initiative also addresses ethical concerns around AI use in creative industries, particularly regarding copyright and intellectual property.

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